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Facebook
Marketplace
Redesign UI UX Case Study
Redesign UX UI study case
About the project
As an avid user of the Facebook Marketplace, I identified a few interesting opportunities to solve some of the biggest problems I faced when buying/selling on it.
1 - Everytime I arrange a meeting with a buyer/seller, I experience anxiety and second thoughts about it.
2 - I find the discoverbility experience very outdated.
I decided to focus mostly on redesigning the top of the funnel experience, focusing on the homepage and item page, since after that part of the flow - you're on your own.
Item card, the way it is today.
Item Card
I redesigned the item card to help buyers better understand who are the sellers they might end up meeting with, before they click on the card.
#trust
Seeing more pictures of the items without clicking them, as well as saving to wishlists saves time for the buyers.
#discoverability
Item cards can now include multiple items.
#discoverability
Intent-based Browsing
People buy on the Marketplace for very specific intents, this section will help them browse by these.
#discoverability
Vs.
Original Homepage
My Suggestion
Item Page
In order to increase trust even after clicking, I created on the item card indicators that will continue to generate trust in the user.
#trust
Vs.
Original Item Page
My Suggestion
Thanks for scrolling !
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